Hahaha. Ok. You are clearly just fcking with me now. You think SEC didn't want Texas more than Missouri or the Pac didn't want Texas more than Colorado? The subscription fees for these schools are all the same? I guess that's what happened with FSU to Big 12 too. We thought TCU was a better fit and they are worth the same in TV revenue, right?
You just don't understand how the TV market works, especially for conference networks. Let me give you an example. Let's say TBS has a hit new comedy show. It pulls in big ratings. They don't get to renegotiate their subscription fee with the cable companies just because one show gets good ratings. It's a cumulative total, and the one show didn't increase the overall ratings that much. Same thing with the SEC. They draw higher ratings cumulatively than Texas or Oklahoma do individually, so the overall ratings for the SEC wouldn't go up very much.
However, let's test your theory out further. Let's just hypothetically say Texas joined the SEC. The SECN fee is $1.30. By comparison, the Big Ten gets $1.00. So let's split that difference, and say Texas get the SECN to $1.45. That's about a 12% increase over the original total. Now, let's say instead, the SEC adds North Carolina and Virginia. Those markets increase from 25 cents to $1.30. From 25 cents to $1.30 is a 420% increase. 12 % vs 420%. Not hard to see which is the better option.
As for your comments about the Pac 12 and Big 12, this again illustrated you don't understand TV markets. For one, conference networks are different from the regular TV deals, so you making an apples to oranges comparison. But there's more to it that than. The Pac 12
does want Texas more the Colorado because the Pac 12 doesn't have the Texas market. The Big 12
does want Florida St, because it doesn't already have the Florida market (that is, if the Big 12 had a normal contract). However, the SEC already has the state of Texas in its market. The SEC gets paid for the Texas market in its regular contract with ESPN, because Texas is already in the footprint. The SEC also gets the $1.30 rate in Texas because it's already in the footprint.
The problem is, you don't understand that the ratings don't play as big of a factor as you think they do. The reason is, it's not up to the local school to deliver the ratings. If you already have popular teams, you will still draw big ratings in a given market. The thing is, you need to have that market in your footprint to get to those viewers. So for example, it's not up to A&M to get ratings in Texas. Alabama, LSU, Auburn, Florida, etc. do that for them. They just need access to the Texas market, which they get via A&M.
As to your comment about TCU, the Big 12 is a special case because they don't get extra money for more teams, due to the contract, which I mentioned earlier.