Several reasons but to name a Few: -record revenue by conference booked in 2017 -beat postseason record of all conferences over last two years -Red River will carry national implications again a la 2000’s for next 10-15 years under Herman and Riley -overall talent level trending back up: OU hasn’t had 3 straight top ten classes since 2002-2004, doing it again here 2017-2019 (2019 already a lock for one). Texas put in a top 5 class for the first time since at least 2013 under Mack. Prob 2000’s. TCU, Baylor, Pokes, and WVU all averaging top 30 classes. Draft picks were well better in 2018 than 2017. Will continue to trend to 25-30 annually for next few years. -competing in the playoff with OU and now TCU, WVA, Texas, Okie State, K-State all can get there in any given year beside just OU. More to come.