The kids of today, especially the top talented kids, "usually" come from middle class or lower economic back grounds. 25 years ago, playing in the NFL meant 2-3 million a year contracts. Now that's a lot of money, don't get me wrong--- but it wasn't generational money. Kids now see, with the rise of social media, that they can not only cash in on the NFL wealth, but also on the social media wealth. If you're the QB for a major college team and your Twitter account or YouTube or Instagram account has a million followers, you get paid. If you've got two million social media followers, you're building a brand. If you come out of college with two million followers and a brand, then Nike, Coca-Cola, Budweiser etc all know that if they want to sign you, they are going to have to pony up more money to do so, because they aren't creating your marketing footprint, they're paying for the one you've already created.
How does a kid create a huge following?
By going to a school that is in the hunt year in and year out for national titles.
Does Urban Meyer have the sort of reputation for creating winning teams and causing eye balls to look in his direction? Damn right he does. Saban is Saban. The shine is slowing starting to wear off on him. Still a great coach and program, but he doesn't have that new car smell anymore. Dabo is the "new" new car. He's at his peak right now. The only coach that could cause a stir like dabo is Urban. Kids will flock to that because they know, eventually (soon), Urban will put a quality product on the field and eyeballs will be glued to the top players. That equates to followers on social media-- which in the eyes of five star players destined for the NFL-- equates to more money for them over the long haul.