The Indian government has been running a campaign called "Swachh Bharat Abhiyan" (Clean India Mission in English) since 2014 in order to eliminate open defecation by convincing people in rural areas to purchase, construct and use toilets, mainly pit latrines.[15][16] It is estimated that 85 million pit latrines have been built due to that campaign as of 2018.[17][18] Another example from Indiais the "No Toilet, No Bride" campaign which promotes toilet uptake by encouraging women to refuse to marry men who do not own a toilet.[19][20]
