That's a lot of shitty whiskey.
The $600 million will go to brand co-founders McGregor, his agent Audie Attar of Paradigm Sports Management and their partner Ken Austin, who told the publication that the sum includes the $250 million the team already earned in the brand's first two years in business with Proximo.
https://www-espn-com.cdn.ampproject.org/v/s/www.espn.com/mma/story/_/id/31346618/conor-mcgregor-sells-majority-whiskey-brand-proper-no-twelve-600m?amp_js_v=a6&_gsa=1&platform=amp&usqp=mq331AQFKAGwASA%3D#aoh=16196164535086&csi=0&referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fwww.espn.com%2Fmma%2Fstory%2F_%2Fid%2F31346618%2Fconor-mcgregor-sells-majority-whiskey-brand-proper-no-twelve-600m
The $600 million will go to brand co-founders McGregor, his agent Audie Attar of Paradigm Sports Management and their partner Ken Austin, who told the publication that the sum includes the $250 million the team already earned in the brand's first two years in business with Proximo.
https://www-espn-com.cdn.ampproject.org/v/s/www.espn.com/mma/story/_/id/31346618/conor-mcgregor-sells-majority-whiskey-brand-proper-no-twelve-600m?amp_js_v=a6&_gsa=1&platform=amp&usqp=mq331AQFKAGwASA%3D#aoh=16196164535086&csi=0&referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fwww.espn.com%2Fmma%2Fstory%2F_%2Fid%2F31346618%2Fconor-mcgregor-sells-majority-whiskey-brand-proper-no-twelve-600m
