Seventeen NIL Nuggets of the Week (2/19-2/21)
In an attempt to stay tapped into all things NIL, I've sorted through and gathered seven interesting NIL-centered news items today, the title of each section will redirect you to the initial article, as I did not translate all of the columns into this page. Just the best cliff notes.
Cheers,
For the Seven Nuggets from Wednesday, Click here
(5:20 pm) - Thursday Updates include Ohio State, Missouri, Montana, Colorado, and Arizona State are where the conversations start tonight!
(2:10 pm) - Friday Updates include NC State, Tennessee Tech, Syracuse, Cincy, and USC are where the conversations start tonight!
1. Ohio State Linebacker C.J. Hicks teams up with Tylenol after CFP Championship win.
Ohio State linebacker C.J. Hicks, a College Football Playoff Champion and former five-star recruit, has teamed up with Tylenol and Postgame to emphasize the importance of resilience and recovery in peak performance. As a College Football Playoff Champion, Hicks His partnership with Tylenol highlights toughness on the field while recognizing the necessity of rest and recovery off it.
This collaboration showcases the evolving intersection of sports and wellness, making Hicks the perfect ambassador for Tylenol.
Cody's Thoughts: Here is one you just don't see every day... a Collegiate Athlete partnering up with a Medication.. wow!
Why did Gates make the request?
“We need that money to go to NIL,” Gates told reporters postgame. “We don’t need to be getting fines out there.”
As good a reason as any, especially with revenue sharing seemingly coming through the courts in April and the millions of dollars that is likely going to cost universities who wish to compete at the highest level of college athletics.
Had Missouri fans rushed the floor after beating Alabama, MU would have incurred a $500,000 fine, which would have taken the basketball team’s fines to $750,000 for the season.
Under relatively new conference regulations(SEC), first-time field- or court-storm offenses incur a $100,000 fine. Second offenses yield a $250,000 fine. Third offenses and every occurrence thereafter cost $500,000.
If fans storm the field or court against an in-conference opponent, then the fine goes directly to the opposing institution. If the storming happens against an out-of-conference opponent, the money goes to the SEC’s postgraduate scholarship fund.
Each team was given a clean slate in 2023. Since then, Mizzou has had to put money into that fund twice in the past two years. First, after Missouri football beat Kansas State in September 2023. Second, and most recently, after Gates’ Tigers beat Kansas in the Border War in December of this season.
Cody's Thoughts: Reminder Texas fans... you are too in the SEC and these rules apply.. protect thou assets, keep the Texas pocketbooks full.
A bill moving through the Montana legislature would permit colleges or universities in the state to compensate student-athletes for use of their name, image or likeness.
Senate Bill No. 271, which was introduced by Sen. Ellie Boldman, D-Missoula, passed the second reading of the Montana Senate 40-10 on Tuesday and the third reading 39-10 on Wednesday. It will now move to the House.
SB 271 would remove that exclusion and strike from the Montana Code: "A postsecondary institution or an athletic association, conference, or organization with authority over intercollegiate sports may not provide to a prospective or current student-athlete compensation for use of the student-athlete's name, image, or likeness."
NIL has also trickled down to the high school level. The Montana High School Association earlier this year passed a bylaw that permits student-athletes to profit off their name, image and likeness, as long as they do not use school gear or property.
Cody's Thoughts: Not a massive nugget here, but due-process I guess, this needs to happen in every state for teams to be able to pay player directly. Legally.
Texas Roadhouse in Tempe will be the site of a meet-and-greet that will also aid the school's NIL initiative. The event will take place from 3-8 p.m. on Tuesday. Part of the parking lot will be used as a sort of tailgate area with games such as cornhole set up.
For those who mention ASU football and have a meal, a portion of the sales will go toward the Sun Angel Collective. Players will sign autographs, with no purchase required.
Cody's Thoughts: Cool idea, seems like something that is much more manageable for an Arizona State, Northwestern, Texas Tech or Utah team than a Texas, Ohio State, Alabama or Georgia, especially with guys like Arch Manning and Colin Simmons on the team. Shoutout to Coach Dillingham, I think he will be a lifer at ASU and bring that team to consistent Top 15 conversations.
House Bill 1041 on student-athlete name, image and likeness (NIL) was adopted by the Colorado House of Representatives on Tuesday by a vote a 59-5.
Passage of House Bill 1041 would allow CU, Colorado State and other schools to provide NIL compensation for student-athletes. Under current Colorado law, schools and athletic associations are not allowed to pay student-athletes directly.
Once the House vs. NCAA settlement is approved, NCAA schools that opt in may distribute up to about $20 million during the 2025-26 school year to their student-athletes through revenue sharing. The Big 12 Conference has mandated that all of its schools, including CU, opt in to the settlement.
In order to comply with the House settlement, CU and other in-state NCAA institutions need House Bill 1041 to become a law and it is now well on its way. As of Wednesday, the bill has not been scheduled for the Senate, but Smith is hopeful it will move quickly.
At least eight states have adopted open records exceptions for student-athlete NIL agreements and Smith said, “I think Colorado is going to be more transparent than other states that have a similar provision in their law by reporting not only just the total amount of NIL paid, but by sport, and then by gender.”
Cody's Thoughts: Much like the Montana note above, these are just checking the boxes in the process with April 7th approaching fast. It is cool to note that 8 states have officially adopted said bill. 42 to go.
(2:10 pm) - Friday Updates include NC State, Tennessee Tech, Syracuse, Cincy, and USC are where the conversations start tonight!
Cody's Thoughts: All these excuses are going to do, is get coaches fired because they grasp for straws. This dude was literally in the Final Four 10 months ago..
Cody's Thoughts: Smaller schools like Tennessee Tech intrigue me through this whole thing, they are Division 1, but compete in the Ohio Valley for Basketball and the FCS Ohio Valley for Football. How does the money they get disbursed? Note: The Only National Championships they have.... a Three-Peat in Air Rifle
"In this new era of college athletics, it is abundantly clear that winning programs will be the ones that galvanize the support of their campuses, fan bases, and communities," adds Wildhack. "We are fortunate that the Syracuse University community, our Central New York community, and Orange fans around the world have demonstrated their passionate commitment to our exceptional student-athletes and coaches. Their spirit, passion, and support are critical for us to compete and win at the highest level."
Champion 'CUSE
Champion 'Cuse captures the competitive spirit of Syracuse University alumni and fans, bringing Orange Nation together to elevate 'Cuse and share in the wins. As part of the campaign, Syracuse Athletics will raise $50 million over the next three years to:
Through workshops, the event celebrated the individuality of female athletes, providing best practices and tools for branding, while empowering them to tell their own stories.
Cody's Thoughts: That's badass, basically a "yearly salary" for all of the women athletes - with Cincinnati in the Big 12 now, I wonder if this helps the Football team fight for a bigger cut of that $20 Million
Cody's Thoughts: It was/is only a matter of time before there was something that could gauge what a player is valued at, even if it's not 100% right, hopefully, a tool like this can give us some kind of feel for player value. Otherwise these numbers are only going to continue to double year over year until a Cap is put in place.
In an attempt to stay tapped into all things NIL, I've sorted through and gathered seven interesting NIL-centered news items today, the title of each section will redirect you to the initial article, as I did not translate all of the columns into this page. Just the best cliff notes.
Cheers,
For the Seven Nuggets from Wednesday, Click here
(5:20 pm) - Thursday Updates include Ohio State, Missouri, Montana, Colorado, and Arizona State are where the conversations start tonight!
(2:10 pm) - Friday Updates include NC State, Tennessee Tech, Syracuse, Cincy, and USC are where the conversations start tonight!
1. Ohio State Linebacker C.J. Hicks teams up with Tylenol after CFP Championship win.
Ohio State linebacker C.J. Hicks, a College Football Playoff Champion and former five-star recruit, has teamed up with Tylenol and Postgame to emphasize the importance of resilience and recovery in peak performance. As a College Football Playoff Champion, Hicks His partnership with Tylenol highlights toughness on the field while recognizing the necessity of rest and recovery off it.
This collaboration showcases the evolving intersection of sports and wellness, making Hicks the perfect ambassador for Tylenol.
Cody's Thoughts: Here is one you just don't see every day... a Collegiate Athlete partnering up with a Medication.. wow!
2. Here’s why Missouri basketball coach Dennis Gates grabbed arena microphone during Alabama win
Why did Gates make the request?
“We need that money to go to NIL,” Gates told reporters postgame. “We don’t need to be getting fines out there.”
As good a reason as any, especially with revenue sharing seemingly coming through the courts in April and the millions of dollars that is likely going to cost universities who wish to compete at the highest level of college athletics.
Had Missouri fans rushed the floor after beating Alabama, MU would have incurred a $500,000 fine, which would have taken the basketball team’s fines to $750,000 for the season.
Under relatively new conference regulations(SEC), first-time field- or court-storm offenses incur a $100,000 fine. Second offenses yield a $250,000 fine. Third offenses and every occurrence thereafter cost $500,000.
If fans storm the field or court against an in-conference opponent, then the fine goes directly to the opposing institution. If the storming happens against an out-of-conference opponent, the money goes to the SEC’s postgraduate scholarship fund.
Each team was given a clean slate in 2023. Since then, Mizzou has had to put money into that fund twice in the past two years. First, after Missouri football beat Kansas State in September 2023. Second, and most recently, after Gates’ Tigers beat Kansas in the Border War in December of this season.
Cody's Thoughts: Reminder Texas fans... you are too in the SEC and these rules apply.. protect thou assets, keep the Texas pocketbooks full.
3. Bill that would allow colleges to compensate student-athletes for NIL moving through Montana legislature
A bill moving through the Montana legislature would permit colleges or universities in the state to compensate student-athletes for use of their name, image or likeness.
Senate Bill No. 271, which was introduced by Sen. Ellie Boldman, D-Missoula, passed the second reading of the Montana Senate 40-10 on Tuesday and the third reading 39-10 on Wednesday. It will now move to the House.
SB 271 would remove that exclusion and strike from the Montana Code: "A postsecondary institution or an athletic association, conference, or organization with authority over intercollegiate sports may not provide to a prospective or current student-athlete compensation for use of the student-athlete's name, image, or likeness."
NIL has also trickled down to the high school level. The Montana High School Association earlier this year passed a bylaw that permits student-athletes to profit off their name, image and likeness, as long as they do not use school gear or property.
Cody's Thoughts: Not a massive nugget here, but due-process I guess, this needs to happen in every state for teams to be able to pay player directly. Legally.
4. Tempe restaurant to host Arizona State football fan gathering to benefit NIL program
Arizona State football fans appreciated the chance to interact with players as the team was making its run to a Big 12 championship. They are going to have another chance to do so next week.Texas Roadhouse in Tempe will be the site of a meet-and-greet that will also aid the school's NIL initiative. The event will take place from 3-8 p.m. on Tuesday. Part of the parking lot will be used as a sort of tailgate area with games such as cornhole set up.
For those who mention ASU football and have a meal, a portion of the sales will go toward the Sun Angel Collective. Players will sign autographs, with no purchase required.
Cody's Thoughts: Cool idea, seems like something that is much more manageable for an Arizona State, Northwestern, Texas Tech or Utah team than a Texas, Ohio State, Alabama or Georgia, especially with guys like Arch Manning and Colin Simmons on the team. Shoutout to Coach Dillingham, I think he will be a lifer at ASU and bring that team to consistent Top 15 conversations.
5. Colorado NIL bill to allow CU, other public universities, to pay student-athletes passes House vote
A bill that would allow the University of Colorado and other in-state institutions to provide financial compensation for student-athletes cleared another hurdle on Tuesday.House Bill 1041 on student-athlete name, image and likeness (NIL) was adopted by the Colorado House of Representatives on Tuesday by a vote a 59-5.
Passage of House Bill 1041 would allow CU, Colorado State and other schools to provide NIL compensation for student-athletes. Under current Colorado law, schools and athletic associations are not allowed to pay student-athletes directly.
Once the House vs. NCAA settlement is approved, NCAA schools that opt in may distribute up to about $20 million during the 2025-26 school year to their student-athletes through revenue sharing. The Big 12 Conference has mandated that all of its schools, including CU, opt in to the settlement.
In order to comply with the House settlement, CU and other in-state NCAA institutions need House Bill 1041 to become a law and it is now well on its way. As of Wednesday, the bill has not been scheduled for the Senate, but Smith is hopeful it will move quickly.
At least eight states have adopted open records exceptions for student-athlete NIL agreements and Smith said, “I think Colorado is going to be more transparent than other states that have a similar provision in their law by reporting not only just the total amount of NIL paid, but by sport, and then by gender.”
Cody's Thoughts: Much like the Montana note above, these are just checking the boxes in the process with April 7th approaching fast. It is cool to note that 8 states have officially adopted said bill. 42 to go.
(2:10 pm) - Friday Updates include NC State, Tennessee Tech, Syracuse, Cincy, and USC are where the conversations start tonight!
1. NC State Coach Kevin Keatts 'not embarrassed' after blowout loss at UNC, cites NIL for NC State struggles
"This team doesn't have any superstars," Keatts said. "We got really good players. I love my players. But in fairness, there is no Jarkel Joiner, Terquavion Smith, DJ Horne or DJ Burns. Those are guys who can go and average 17-18 points per game. The disconnect happens when we don't play together because we don't have one or two guys that can take a game over. When we start playing together, we're a really good basketball team. Does NIL have something to do with it? Absolutely. All you have to do is take a look at the top five teams in the league and somehow find their numbers, and it will tell you a story. I'm not going to make excuses about that."Cody's Thoughts: All these excuses are going to do, is get coaches fired because they grasp for straws. This dude was literally in the Final Four 10 months ago..
2. Tennessee Tech Athletics names official NIL collective
"We're excited to announce The Golden Eagle Collective as the official NIL collective supporting Tennessee Tech student-athletes. This initiative is a game-changer for our programs, allowing our athletes to engage in meaningful NIL opportunities that also benefit our community. We are grateful for the coalition of alumni who have been tirelessly working to launch this initiative and strongly encourage Golden Eagle fans and supporters to get involved and help position Tennessee Tech for long-term success in this new era of college athletics." said Mark Wilson, Director of Athletics at Tennessee Tech.Cody's Thoughts: Smaller schools like Tennessee Tech intrigue me through this whole thing, they are Division 1, but compete in the Ohio Valley for Basketball and the FCS Ohio Valley for Football. How does the money they get disbursed? Note: The Only National Championships they have.... a Three-Peat in Air Rifle
3. Syracuse Athletics Launches Sweeping $50M Campaign to Create Champions and Win Championships
"In this new era of college athletics, it is abundantly clear that winning programs will be the ones that galvanize the support of their campuses, fan bases, and communities," adds Wildhack. "We are fortunate that the Syracuse University community, our Central New York community, and Orange fans around the world have demonstrated their passionate commitment to our exceptional student-athletes and coaches. Their spirit, passion, and support are critical for us to compete and win at the highest level."
Champion 'CUSE
Champion 'Cuse captures the competitive spirit of Syracuse University alumni and fans, bringing Orange Nation together to elevate 'Cuse and share in the wins. As part of the campaign, Syracuse Athletics will raise $50 million over the next three years to:
- Win Championships: pursue excellence at the highest level and win ACC and national championships, empowering student-athletes to reach their highest potential and excel on the biggest stages.
- Cultivate Champion-Caliber Teams: provide the resources necessary to attract and retain the nation's best student-athletes and coaches and deliver state-of-the-art facilities and elite training resources that give our teams the competitive edge.
- Level Up the Student-Athlete Experience: support Syracuse's 550-plus student-athletes with comprehensive programs that prepare them to excel in competition, academics and their future careers.
- Strengthen the Orange Brand: elevate Syracuse Athletics' prominence on the national stage while uniting our community and inspiring the next generation through a commitment to breaking barriers and setting new records.
4. More than 500 NIL Deals Presented at 'In Her Likeness' Event presented by Robinhood
The female-focused program presented raised more than $35,000 for Bearcats
Through workshops, the event celebrated the individuality of female athletes, providing best practices and tools for branding, while empowering them to tell their own stories.
Cody's Thoughts: That's badass, basically a "yearly salary" for all of the women athletes - with Cincinnati in the Big 12 now, I wonder if this helps the Football team fight for a bigger cut of that $20 Million
5. Student Athlete Score Announces Technology Partnership with the University of Southern California
“Our goal is to help student-athletes build their personal brands, leverage USC’s global brand, and maximize their NIL opportunities at USC and beyond. The data and analytics provided by Student Athlete Score will support NIL strategies as well as the exposure and reach of our social, digital, and creative teams.”Cody's Thoughts: It was/is only a matter of time before there was something that could gauge what a player is valued at, even if it's not 100% right, hopefully, a tool like this can give us some kind of feel for player value. Otherwise these numbers are only going to continue to double year over year until a Cap is put in place.
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