Why Kendrick Lamar isn't being paid for the Super Bowl halftime show
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Why Kendrick Lamar isn't being paid for the Super Bowl halftime showWhy Kendrick Lamar isn't being paid for the Super Bowl halftime show
Published 16:42 9 Feb 2025 GMT
Why Kendrick Lamar isn't being paid for the Super Bowl halftime show
Kendrick Lamar is headlining the Super Bowl LIX halftime show
Anish Vij
Anish Vij
'King' Kendrick Lamar is expected to blow away the sold-out crowd at Super Bowl LIX.
Two-time defending Super Bowl champion Kansas City Chiefs and the National Football Conference champion Philadelphia Eagles will battle it out at the Caesars Superdome in New Orleans, Louisiana, on Sunday (9 February).
But let's be honest, we're not here for that.
The LA rapper, 37, has more than deserved to headline the legendary halftime show after the year he's just had.
Why Kendrick Lamar isn't being paid for the Super Bowl halftime showWhy Kendrick Lamar isn't being paid for the Super Bowl halftime show
Published 16:42 9 Feb 2025 GMT
Why Kendrick Lamar isn't being paid for the Super Bowl halftime show
Kendrick Lamar is headlining the Super Bowl LIX halftime show
Anish Vij
Anish Vij
'King' Kendrick Lamar is expected to blow away the sold-out crowd at Super Bowl LIX.
Two-time defending Super Bowl champion Kansas City Chiefs and the National Football Conference champion Philadelphia Eagles will battle it out at the Caesars Superdome in New Orleans, Louisiana, on Sunday (9 February).
But let's be honest, we're not here for that.
The LA rapper, 37, has more than deserved to headline the legendary halftime show after the year he's just had.
As a Drake stan, I have no problem in admitting that he completely destroyed my favourite artist after their back-and-forth diss tracks made it an incredible year for Hip Hop.
Out of his four solo diss songs, Not Like Us is what ultimately won him the battle, with the Canadian rapper, 38, now suing record label UMG for defamation.
Besides the monstrous track, in 2024 Kendrick managed to pick up eight BET Hip Hop Awards, including song of the year and artist of the year.
With the addition of his number one album GNX, it might seem a little odd how he won't be paid for his halftime show performance.
Why Kendrick Lamar won't be paid for the Super Bowl LIX halftime show
Why Kendrick Lamar isn't being paid for the Super Bowl halftime showWhy Kendrick Lamar isn't being paid for the Super Bowl halftime show
Published 16:42 9 Feb 2025 GMT
Why Kendrick Lamar isn't being paid for the Super Bowl halftime show
Kendrick Lamar is headlining the Super Bowl LIX halftime show
Anish Vij
Anish Vij
'King' Kendrick Lamar is expected to blow away the sold-out crowd at Super Bowl LIX.
Two-time defending Super Bowl champion Kansas City Chiefs and the National Football Conference champion Philadelphia Eagles will battle it out at the Caesars Superdome in New Orleans, Louisiana, on Sunday (9 February).
But let's be honest, we're not here for that.
The LA rapper, 37, has more than deserved to headline the legendary halftime show after the year he's just had.
As a Drake stan, I have no problem in admitting that he completely destroyed my favourite artist after their back-and-forth diss tracks made it an incredible year for Hip Hop.
Out of his four solo diss songs, Not Like Us is what ultimately won him the battle, with the Canadian rapper, 38, now suing record label UMG for defamation.
Besides the monstrous track, in 2024 Kendrick managed to pick up eight BET Hip Hop Awards, including song of the year and artist of the year.
With the addition of his number one album GNX, it might seem a little odd how he won't be paid for his halftime show performance.
Why Kendrick Lamar won't be paid for the Super Bowl LIX halftime show
Kendrick Lamar had an incredible 2024 (Timothy Norris/Getty Images for pgLang, Amazon Music, & Free Lunch)Kendrick Lamar had an incredible 2024 (Timothy Norris/Getty Images for pgLang, Amazon Music, & Free Lunch)
Kendrick Lamar had an incredible 2024 (Timothy Norris/Getty Images for pgLang, Amazon Music, & Free Lunch)
Kendrick is likely to get the same treatment as every musician before him, with the NFL refusing to pay the artist.
However, what they will do is cover expenses and production costs, to an extent, reports Forbes.
Some have gone that one step further and reportedly spent their own money on the performances.
In 2021, The Weeknd was said to have thrown a whopping $7 million (£5.7 million) at his set, while Dr Dre reportedly spent a similar amount a year later.
But this is far from a charity gig, after last year 129.3 million tuned in to Usher's halftime performance, which boosted his Spotify streams by 550 percent.
And if Kendrick performs Not Like Us - he definitely will - then it's likely to boost the song's streaming numbers even more, given that it's already passed a billion on Spotify alone.
Also, Apple Music confirmed earlier that SZA will be make an appearance in the show (we can't wait).
CLICK HERE TO WATCH LIVE NOW
Why Kendrick Lamar isn't being paid for the Super Bowl halftime showWhy Kendrick Lamar isn't being paid for the Super Bowl halftime show
Published 16:42 9 Feb 2025 GMT
Why Kendrick Lamar isn't being paid for the Super Bowl halftime show
Kendrick Lamar is headlining the Super Bowl LIX halftime show
Anish Vij
Anish Vij
'King' Kendrick Lamar is expected to blow away the sold-out crowd at Super Bowl LIX.
Two-time defending Super Bowl champion Kansas City Chiefs and the National Football Conference champion Philadelphia Eagles will battle it out at the Caesars Superdome in New Orleans, Louisiana, on Sunday (9 February).
But let's be honest, we're not here for that.
The LA rapper, 37, has more than deserved to headline the legendary halftime show after the year he's just had.
Why Kendrick Lamar isn't being paid for the Super Bowl halftime showWhy Kendrick Lamar isn't being paid for the Super Bowl halftime show
Published 16:42 9 Feb 2025 GMT
Why Kendrick Lamar isn't being paid for the Super Bowl halftime show
Kendrick Lamar is headlining the Super Bowl LIX halftime show
Anish Vij
Anish Vij
'King' Kendrick Lamar is expected to blow away the sold-out crowd at Super Bowl LIX.
Two-time defending Super Bowl champion Kansas City Chiefs and the National Football Conference champion Philadelphia Eagles will battle it out at the Caesars Superdome in New Orleans, Louisiana, on Sunday (9 February).
But let's be honest, we're not here for that.
The LA rapper, 37, has more than deserved to headline the legendary halftime show after the year he's just had.
As a Drake stan, I have no problem in admitting that he completely destroyed my favourite artist after their back-and-forth diss tracks made it an incredible year for Hip Hop.
Out of his four solo diss songs, Not Like Us is what ultimately won him the battle, with the Canadian rapper, 38, now suing record label UMG for defamation.
Besides the monstrous track, in 2024 Kendrick managed to pick up eight BET Hip Hop Awards, including song of the year and artist of the year.
With the addition of his number one album GNX, it might seem a little odd how he won't be paid for his halftime show performance.
Why Kendrick Lamar won't be paid for the Super Bowl LIX halftime show
Why Kendrick Lamar isn't being paid for the Super Bowl halftime showWhy Kendrick Lamar isn't being paid for the Super Bowl halftime show
Published 16:42 9 Feb 2025 GMT
Why Kendrick Lamar isn't being paid for the Super Bowl halftime show
Kendrick Lamar is headlining the Super Bowl LIX halftime show
Anish Vij
Anish Vij
'King' Kendrick Lamar is expected to blow away the sold-out crowd at Super Bowl LIX.
Two-time defending Super Bowl champion Kansas City Chiefs and the National Football Conference champion Philadelphia Eagles will battle it out at the Caesars Superdome in New Orleans, Louisiana, on Sunday (9 February).
But let's be honest, we're not here for that.
The LA rapper, 37, has more than deserved to headline the legendary halftime show after the year he's just had.
As a Drake stan, I have no problem in admitting that he completely destroyed my favourite artist after their back-and-forth diss tracks made it an incredible year for Hip Hop.
Out of his four solo diss songs, Not Like Us is what ultimately won him the battle, with the Canadian rapper, 38, now suing record label UMG for defamation.
Besides the monstrous track, in 2024 Kendrick managed to pick up eight BET Hip Hop Awards, including song of the year and artist of the year.
With the addition of his number one album GNX, it might seem a little odd how he won't be paid for his halftime show performance.
Why Kendrick Lamar won't be paid for the Super Bowl LIX halftime show
Kendrick Lamar had an incredible 2024 (Timothy Norris/Getty Images for pgLang, Amazon Music, & Free Lunch)Kendrick Lamar had an incredible 2024 (Timothy Norris/Getty Images for pgLang, Amazon Music, & Free Lunch)
Kendrick Lamar had an incredible 2024 (Timothy Norris/Getty Images for pgLang, Amazon Music, & Free Lunch)
Kendrick is likely to get the same treatment as every musician before him, with the NFL refusing to pay the artist.
However, what they will do is cover expenses and production costs, to an extent, reports Forbes.
Some have gone that one step further and reportedly spent their own money on the performances.
In 2021, The Weeknd was said to have thrown a whopping $7 million (£5.7 million) at his set, while Dr Dre reportedly spent a similar amount a year later.
But this is far from a charity gig, after last year 129.3 million tuned in to Usher's halftime performance, which boosted his Spotify streams by 550 percent.
And if Kendrick performs Not Like Us - he definitely will - then it's likely to boost the song's streaming numbers even more, given that it's already passed a billion on Spotify alone.
Also, Apple Music confirmed earlier that SZA will be make an appearance in the show (we can't wait).
