The World Federation of Advertisers (WFA) is reportedly shutting down operations of its nonprofit arm, the Global Alliance for Responsible Media (GARM), after being hit with an antitrust lawsuit from Elon Musk's social media platform, X.
X, formerly Twitter, filed a lawsuit against the WFA, GARM and GARM members CVS Health, Mars, Orsted and Unilever on Tuesday, accusing the defendants of colluding to illegally boycott certain companies and platforms, including X, from advertising.
Social media platform Rumble joined X in suing the WFA, which created the GARM consortium to serve member advertisers, claiming the group improperly used brand safety standards to effectively boycott certain platforms.
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X, formerly Twitter, filed a lawsuit against the WFA, GARM and GARM members CVS Health, Mars, Orsted and Unilever on Tuesday, accusing the defendants of colluding to illegally boycott certain companies and platforms, including X, from advertising.
Social media platform Rumble joined X in suing the WFA, which created the GARM consortium to serve member advertisers, claiming the group improperly used brand safety standards to effectively boycott certain platforms.
Ad group sued by Elon Musk's X reportedly 'discontinuing'
The Global Alliance for Responsible Media is reportedly shutting down its operations after being targeted with an antitrust lawsuit by Elon Musk's social media platform, X.
