This is an interesting story about the money each of the 12 playoff teams made. Notre Dame did the best because they don't have to share but Texas $10 million is far superior to any of the other 10 teams. SEC provides bonuses for wins. Lots of NIL money to give out. Link to story is below.
Notre Dame’s $20 Million CFP Payout Makes It a Winner Already
Notre Dame football keeps 100% of its CFP payout, in contrast to opponent Ohio State, which much share its $20 million with other Big Ten members.
www.sportico.com