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Does anybody really give a damn?

Just setting the tone. Think of it like this-

Two heavyweight boxers are going to fight. They do a press conference before the fight and tell each (secretly) to try and start a fight during the presser. They start yelling at each other and then square off-- it makes front page news and runs first on sportscaster.
Hype is created and more people pay $59.99 for the PPV fight.

Profit....
 
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