Financial value of hosting a playoff game

[Born-a-Horn]

I know we all want a first round bye but what is the financial value of hosting a playoff game? 100k tickets at just $100 each is $10mm. Add food, beverage and parking it has to be between $20-30mm windfall to host a playoff game. Then add the economic impact to Austin which would be tens of millions of dollars. While getting a bye gets you one step further hosting a home playoff game is going to be a big windfall for schools and their cities

 

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