The conference survives by being a National Contender!
All I heard last 2 year was how "weak', the BigXII is. OU has know made the playoffs, twice. OU showed the world, the BigXII is a tough National contender. OU getting hammered by Clemson didn't help. Going to OT, against the SEC champ, legitimized the BigXII.
The only reason, the BigXII is a NC contender is because of OU. The only reason the BigXII, is considered a tough conference is because of OU.
For the BigXII, too truly be tough, we need one more team, contending for the NC. TCU and OSU do not bring the "brand". That's where UT comes in.
If both OU and UT, are national players. The BigXII is a complete conference. But right now, OU is carry all of the load and the future of the BigXII