I love commercials!

Royal Soil

Well-Known Member
Gold Member
Aug 13, 2004
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Nice looking young couple sitting around their kitchen island. In an obviously high end custom home with expensive looking marble counter tops and designer stainless appliances. She looks like she was dressed by Neiman Marcus with hair fresh from Toni and Guy. He has on a pedestrian blue/gray T shirt. She is ragging on him because they have no life insurance. He says he is just looking for something they can "afford."
Hello? Who writes this stuff and do they have any real connection to their target audience? Or, do I just not get how it actually works? Any marketing gurus out there?
 
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