Many have been wondering what Urban’s “perfect situation” would look like, and how he would ever accept the HC job at Texas. Assuming health still isn’t a blocker based on what he, the only source that matters, has said, here’s how Texas could becomes the perfect situation.
There are no head coaches in the conference currently that have won, or have even come close to winning a National championship. Why would Urban Meyer ever want to go from dominating the BIG to coaching the Big 12? Money is not enough.
The perfect situation for Urban Meyer at Texas happens, when we leave this conference. Is anybody actually going to watch OU v Iowa State, ahead of Clemson v Notre Dame or Alabama v Florida? The answer is a resounding no because the Big 12 has become irrelevant.
Solution: ESPN and the SEC announced a new TV deal starting in 2024, with incentives that could double the $300 million depending on the content the conference produces. Expanding the conference by adding 4 members from the Big 12 (Texas, Texas Tech, Oklahoma, and Oklahoma St), with the LHN content being renegotiated easily helps the SEC double its revenue sharing model. Doubling revenue increases the revenue for each school in the conference by roughly $5M, even after the 4 new members also receive an equal share.
Yes, Texas loses money substantially in sharing its revenue and moving away from its current LHN deal (which runs through the end of this decade) but it instantly helps Texas with recruiting and makes the program more attractive to someone like Urban Meyer. Again, who would want to return to coach in lesser conference, even if it pays more? This is one of the biggest reasons the Notre Dame HC gig looks more attractive on paper, because they are moving towards fully joining the ACC where Urban would get the chance to go head-to-head with Dabo.
The ball is in UT’s court on moving to the SEC, but make no mistake, Urban prefers to coach in a conference with other head coaches that have won national titles. He wants to cement his legacy by proving he still can coach at the highest level. This is what the New SEC could look like by division (notice it makes to stack most of the Southwest members against most of the Southeast members in separate divisions).
SEC West:
1. Texas
2. Texas Tech
3. Texas A&M
4. Oklahoma
5. Oklahoma St
6. Missouri
7. Arkansas
8. LSU
9. Mississippi St
SEC East:
1. Alabama
2. Auburn
3. Tennessee
4. Vanderbilt
5. Kentucky
6. Georgia
7. Florida
8. South Carolina
9. Ole Miss
Finally, the New SEC super-conference is not only more appealing for Urban Meyer, but it also makes his assistant coaches more likely to accept leaving a great thing they have going at Ohio State. The New SEC 18-team power conference is something that will attract all great coaches, and it will leave the BIG scrambling. It is a catalyst for changes, and Texas is in a great spot to set itself up with some great coaches before the dust settles. All this talk about money whipping a coach is meaningless if the coaches don’t want to coach in that conference. The coaches will want to leave for bigger and greater things. The longer it takes Texas to realize a move to the SEC is how they get Urban to accept, the longer it will take to see something other than the last decade of Texas football. It’s time to leverage what’s remaining in the LHN deal and make a power play to be part of the 2024 ESPN SEC deal. By doing that, we can set up Texas for another decade of titles, conference championships, and heismans.
@Ketch it doesn’t take a machiavellian to understand this may be the hold up. Sources won’t ever divulge that information freely, at least not at this moment. We don’t need a B coach right now, we need an A conference to attract the A coach.
There are no head coaches in the conference currently that have won, or have even come close to winning a National championship. Why would Urban Meyer ever want to go from dominating the BIG to coaching the Big 12? Money is not enough.
The perfect situation for Urban Meyer at Texas happens, when we leave this conference. Is anybody actually going to watch OU v Iowa State, ahead of Clemson v Notre Dame or Alabama v Florida? The answer is a resounding no because the Big 12 has become irrelevant.
Solution: ESPN and the SEC announced a new TV deal starting in 2024, with incentives that could double the $300 million depending on the content the conference produces. Expanding the conference by adding 4 members from the Big 12 (Texas, Texas Tech, Oklahoma, and Oklahoma St), with the LHN content being renegotiated easily helps the SEC double its revenue sharing model. Doubling revenue increases the revenue for each school in the conference by roughly $5M, even after the 4 new members also receive an equal share.
Yes, Texas loses money substantially in sharing its revenue and moving away from its current LHN deal (which runs through the end of this decade) but it instantly helps Texas with recruiting and makes the program more attractive to someone like Urban Meyer. Again, who would want to return to coach in lesser conference, even if it pays more? This is one of the biggest reasons the Notre Dame HC gig looks more attractive on paper, because they are moving towards fully joining the ACC where Urban would get the chance to go head-to-head with Dabo.
The ball is in UT’s court on moving to the SEC, but make no mistake, Urban prefers to coach in a conference with other head coaches that have won national titles. He wants to cement his legacy by proving he still can coach at the highest level. This is what the New SEC could look like by division (notice it makes to stack most of the Southwest members against most of the Southeast members in separate divisions).
SEC West:
1. Texas
2. Texas Tech
3. Texas A&M
4. Oklahoma
5. Oklahoma St
6. Missouri
7. Arkansas
8. LSU
9. Mississippi St
SEC East:
1. Alabama
2. Auburn
3. Tennessee
4. Vanderbilt
5. Kentucky
6. Georgia
7. Florida
8. South Carolina
9. Ole Miss
Finally, the New SEC super-conference is not only more appealing for Urban Meyer, but it also makes his assistant coaches more likely to accept leaving a great thing they have going at Ohio State. The New SEC 18-team power conference is something that will attract all great coaches, and it will leave the BIG scrambling. It is a catalyst for changes, and Texas is in a great spot to set itself up with some great coaches before the dust settles. All this talk about money whipping a coach is meaningless if the coaches don’t want to coach in that conference. The coaches will want to leave for bigger and greater things. The longer it takes Texas to realize a move to the SEC is how they get Urban to accept, the longer it will take to see something other than the last decade of Texas football. It’s time to leverage what’s remaining in the LHN deal and make a power play to be part of the 2024 ESPN SEC deal. By doing that, we can set up Texas for another decade of titles, conference championships, and heismans.
@Ketch it doesn’t take a machiavellian to understand this may be the hold up. Sources won’t ever divulge that information freely, at least not at this moment. We don’t need a B coach right now, we need an A conference to attract the A coach.
