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NBA gets new media rights deal - $77 billion over 11 years

Travis Galey

@travisgaley
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Aug 12, 2012
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The NBA just signed a new deal with Disney (ABC & ESPN), NBC & Amazon Prime. The package ends a long standing partnership with TNT. The package includes games for the NBA and WNBA and will take effect in the 2025-26 season.

FROM THE NBA:


NBA SIGNS NEW 11-YEAR MEDIA AGREEMENTS WITH THE WALT DISNEY COMPANY, NBCUNIVERSAL AND AMAZON PRIME VIDEO
THROUGH 2035-36 SEASON

– Disney Remains Home of NBA Finals, Christmas Day, ESPN Games on Wednesdays, NBA Saturday Primetime on ABC and NBA Sunday Showcase Packages –
– NBCU to Telecast Opening Night, New Sunday Night Primetime Games and Tuesday Regionalized Games, Peacock Games on Mondays and NBA All-Star –
– Prime Video to Stream Emirates NBA Cup, SoFi NBA Play-In Tournament and Games on Thursday and Friday Nights; Amazon to Serve as Strategic Partner and Third-Party Global Destination of NBA League Pass –
– Agreements Include More National Games Than Ever Before on Broadcast Television and All National Games Available on Broadly Distributed Streaming Services –

NEW YORK, July 24, 2024 – The National Basketball Association (NBA) today announced the renewal of its partnership with The Walt Disney Company and new agreements with NBCUniversal (NBCU) and Amazon under which ABC/ESPN, NBC/Peacock and Prime Video will telecast NBA games beginning with the 2025-26 season and running through the 2035-36 season.

The NBA App will be a universal access point – seamlessly directing fans to every national game on Disney, NBCU and Amazon platforms.

The new media deals will expand the reach of NBA telecasts, with all national games available on broadly distributed streaming services – Prime Video, Peacock and ESPN’s forthcoming direct-to-consumer service – and with dramatically increased exposure on broadcast television. Approximately 75 regular-season games will be on broadcast TV each season, up from the minimum of 15 games under the current agreement.

“Our new global media agreements with Disney, NBCUniversal and Amazon will maximize the reach and accessibility of NBA games for fans in the United States and around the world,” said NBA Commissioner Adam Silver. “These partners will distribute our content across a wide range of platforms and help transform the fan experience over the next decade.”

“We look forward to building upon our incredible legacy of innovation and growth with our longstanding partners at the NBA,” said ESPN Chairman Jimmy Pitaro. “The NBA is a vibrant, ascendant league and through this premium collection of rights, including every NBA Finals on our platforms, we will continue to evolve together while successfully navigating the global digital transition and delivering the highest quality coverage for fans.”

“We are proud to once again partner with the NBA and WNBA, two iconic brands and the home of the best basketball in the world,” said Mike Cavanagh, President of Comcast Corporation. “We look forward to presenting our best-in-class coverage of both leagues with our innovative programming and distribution plan across NBC and Peacock to entertain fans and help grow the game.”

“We are honored that the NBA has entrusted Prime Video to deliver its one-of-a-kind action and excitement to viewers around the world,” said Mike Hopkins, Head of Prime Video and Amazon MGM Studios. “We look forward to continuing to innovate and evolve live sports coverage for our customers, and are fully committed to building an incredible video experience for millions of NBA fans starting in 2025.”

Disney, NBCU and Amazon also secured the right to distribute an unprecedented number of WNBA live game telecasts, with a significant increase in the reach of WNBA games across broadcast, cable and streaming. Full details regarding the WNBA’s media agreements will be issued in a separate press release.

THE WALT DISNEY COMPANY

Disney (ABC/ESPN) will distribute a total of 80 NBA regular-season games per season, including more than 20 games on ABC (generally on Saturday nights with NBA Saturday Primetime and on Sunday afternoons with NBA Sunday Showcase) and up to 60 games on ESPN (generally on Wednesday nights and, on occasion, Friday nights). ABC/ESPN will continue to telecast all five NBA games on Christmas Day and provide exclusive national coverage of the final day of the regular season.

During the playoffs, ABC/ESPN will telecast approximately 18 games in the first two rounds each year and one of the two Conference Finals series in 10 of the 11 years of the agreement. ABC will remain the exclusive home of the NBA Finals, which it has broadcast since 2003.

All NBA games and events on ABC/ESPN will be available on ESPN’s forthcoming direct-to-consumer service. ABC/ESPN will continue to telecast the NBA All-Star Celebrity Game, NBA Draft, NBA Draft Lottery and half of all NBA Summer League games. ABC/ESPN platforms will also continue to distribute a package of WNBA and NBA G League regular-season and postseason games.

Disney will distribute NBA games on ESPN-branded assets in several international markets, including Latin America, sub-Saharan Africa, Oceania and the Netherlands, and via Disney+ in select markets in Asia and Europe.

By the end of this renewal, the NBA’s partnership with ABC/ESPN will reach 34 years.

NBCUNIVERSAL

NBCU (NBC/Peacock) will distribute up to 100 NBA regular-season games per season – with more than half of the games airing on NBC (on Sunday and Tuesday nights). NBCU will telecast the league’s opening night doubleheader on NBC each year and at least two games on MLK Day on NBC and/or Peacock each season.

Peacock will stream a doubleheader each Monday night of the season. Every Tuesday night, NBC will telecast two games across certain NBC affiliate broadcast stations in different regions of the country. The first game will start at 8 p.m. ET and be available on NBC across affiliate stations in the Eastern and Central time zones. The second game will start at 8 p.m. PT and be available on NBC affiliate stations across the Pacific and Mountain time zones. All Tuesday games will be available on Peacock nationally and certain stations may choose to televise both games.

NBC will become the home of NBA All-Star, including Rising Stars, State Farm All-Star Saturday Night, featuring AT&T Slam Dunk, Starry 3-Point Contest and Kia Skills Challenge, and the All-Star Game. In the playoffs, NBC and/or Peacock will telecast approximately 28 games in the first two rounds of the playoffs, with at least half of those games airing on NBC. NBC will also telecast one of the two Conference Finals series in six of the 11 years on a rotating basis with Amazon, beginning with the 2025-26 season.

As part of the partnership, NBCU will distribute NBA games in several European markets through Sky Sports as well as in the Caribbean and sub-Saharan Africa. Additionally, NBCU will distribute WNBA games and be the home of all USA Basketball Senior Men’s and Women’s National Team games.

Xfinity will become the Official TV Service of the NBA, WNBA and USA Basketball. The partnership includes collaboration on marketing and storytelling opportunities, virtual signage during game telecasts and activations at marquee NBA, WNBA and USA Basketball events.

AMAZON

Amazon will distribute 66 NBA regular-season games on Prime Video each season, including Thursday night doubleheaders beginning in January, Friday evening doubleheaders, select Saturday afternoon games, at least one game on Black Friday (the day after Thanksgiving), and the Quarterfinals and Semifinals in the Knockout Round of the Emirates NBA Cup. In addition, Prime Video will stream the Championship Game of the Emirates NBA Cup.

Prime Video will also distribute all six SoFi NBA Play-In Tournament games. In the playoffs, Prime Video will stream approximately one-third of the first and second rounds each year. Additionally, Prime Video will stream one of the two Conference Finals series in six of the 11 years on a rotating basis with NBCU, beginning with the 2026-27 NBA season.

Amazon will distribute NBA games globally as part of Prime Video, with an expanded package of games in select territories, including Mexico, Brazil, France, Italy, Spain, Germany, the United Kingdom and Ireland. This expanded package includes a minimum of 20 additional primetime regular season games each year, a Conference Finals series each year, and the NBA Finals in six of the 11 years. Prime Video will also become the NBA’s strategic partner and third-party global destination of NBA League Pass – the league’s live NBA game subscription service, with expanded distribution rights for NBA League Pass in the U.S. and internationally. Additionally, as part of the agreement, Prime Video will stream half of all NBA Summer League games as well as a package of WNBA and NBA G League regular-season and postseason games.



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