Bottom line. All things being equal, that 13th game vs. a legit opponent makes a difference. It was good for you not having a championship game this year. Last year it wasn't. If Stanford would've only had one loss, you would have been left out again without that 13th game. If someone goes undefeated in your conference they would almost certainly be in, but with any losses, other conferences will have to lose for you to get in.
See, with all the talk about a "13th data point" though... the question is, what are the data points that are being looked at already. Since our "lurkers" here are SEC fans (maybe more so than A&M fans at times), let's look at what each conference's schedules look like. The SEC has 8 conference games (6 against their divisional opponents, 1 against a permanent cross-divisional opponent, and 1 against one of the other 6 teams in the other division). They also have a requirement to play 1 game against a Power-5 team, Notre Dame, BYU, or... er... Army (which, to the SEC's credit, I don't know if a team has chosen to use that "easy out", but it's still a little weird to consider it an option). So that's
9 games against power-5 level competition (assuming they don't play Army to fulfill this requirement). The other 3 games can be filled as the schools see fit, though almost every one of them fills at least one with an FCS foe, so that is generally not going to be much of a valuable data point... unless the SEC team loses, of course. And, with a few notable exceptions (South Carolina and Florida seem to avoid this, for example), the other two remaining ones are generally set up to be strongly one-sided affairs. So, in most years, most SEC teams are going to play no more than
9 opponents that are in the same range with them as far as resources, facilities, tradition, recruiting, etc. If they win their division, they play a
10th game against that level of competition. So, we'll sum that up by saying there are
10 significant data points,
2 additional points, and (for most teams)
1 inconsequential data point, for the teams that win a conference championship.
Meanwhile, in the Big 12, the conference slate consists of
9 games, and the conference has now instated a rule that they must play at least one game against a power-5 opponent or Notre Dame. No mention of Army (or even BYU) at this point. I'm not entirely clear on the timeline on when this will be enforced is, but even Baylor has decided to put Utah (in addition to already having Duke) on future slates, so maybe the plan is to not force them to cancel previously scheduled games and to just make it happen moving forward? Or who knows. Either way, I'm not going to stick up for Baylor's scheduling very much until it actually changes overall. Still, this new requirement (and a pattern that MOST Big 12 teams already stick to anyway) brings the total number of required significant data points for EVERY team in the conference to
10. Now, granted, several Big 12 teams go the route of making one of the 2 other spots an "inconsequential" data point, but even that's not as consistently true. Texas and OU don't have any FCS opponents on their future schedules and haven't for some time. Oklahoma State's future schedules seem to hint that they may start doing away with that kind of opponent as well, but who knows. AND Texas in particular (as well as OU and others occasionally) are actually scheduling an
11th power-5 level opponent right now. So basically... whenever the strength of schedule requirement kicks in for the Big 12, EVERY team in the conference, from top to bottom, will be required to play the same number of power-5 opponents as the SEC teams that play in the championship game (assuming that those teams don't use the "Army" option). And Texas in particular, will play MORE power-5 opponents every year (as long as they stick to the current scheduling format) than the SEC conference champ, unless someone like Florida or South Carolina wins the conference on a year where they have both their OOC rival game AND another power-5 team.
So, truthfully, to balance the scheduling formats, the Big 12 should be looking for a way to add a 13th cupcake game, rather than a 13th (repeat) championship game.
Now, I get it... perception counts. For as much as everyone wants to say the playoff committee is better than the BCS system, it's still all about biases and opinions, not anything definitive. And yeah, the Big 12 has a perception deficit to overcome. But that, in theory, should be able to be made up for by scheduling 1 or 2 decent OOC opponents (and having an extra bye week during the season, because let's be honest... that's more-or-less what the SEC games against FCS opponents generally are). The only really problematic part is the way it forces the Big 12 to try to guess which games will be big games so they can schedule several of them for the final week of the season (and, obviously, that cant include Texas/OU).
If anyone goes through a schedule like Texas has from now through 2018 and gets only 1 loss, there's no reason in the world that they should be overlooked for not having a forced faux championship game at the end of the year. Baylor last year, with the embarrassing OOC slate, was a completely different situation.