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The Sark effect... Longhorn gear

mkalman4867

Well-Known Member
Gold Member
Dec 10, 2016
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Not sure how it's quantified but since Sark took over I have personally bought at least 5x more UT gear than before. The revenue generated by sales of these products has to be substantial!

I was in DFW the last week and noticed WAY more people wearing UT great than any other schools...I lived in DFW for nearly twenty years until 2021 and this was certainly NOT the case during those years.

Just another example of the Sark effect!!
 
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