I heard around CDC might dip into the revenue funds to help out NIL.. maybe that's why we're seeing all these top portal additions.
My take on it all, he absolutely should! When texas football, in general, is winning and playing in the playoffs, maybe one day soon, for the championship.. there is no team that comes close to generating revenue like Texas.
Let's say they take out 20 million a year for recruiting portal additions etc for football and make even the playoffs. They'll make that back and then some. If they don't take money out and have an average season they're losing out on so much profit IMHO.
It's no coincidence that texas generated the most money ever this year. Texas football made the playoffs people are going to spend 💰 🤑 💸 💲