Apple announces new $1 billion Austin campus as part of big US expansion

In front of the Rattan Creek Neigborhood

http://www.kut.org/post/apple-says-its-building-new-1-billion-campus-north-austin

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The tech giant based in Cupertino, California, says the new campus in Austin will start with 5,000 employees and provide jobs covering engineering, research and development, operations, finance, sales and customer support. It will be less than a mile from existing Apple facilities.

Austin already is home to more than 6,000 Apple employees, representing the largest population of its workers outside of its headquarters.

“Apple has been a vital part of the Austin community for a quarter century, and we are thrilled that they are deepening their investment in our people and the city we love,” said Austin Mayor Steve Adler in the statement.
More traffic, that is all.
 
Depends on what you value. I would be claustrophobic in many of those better designed cities.
Its a complicated subject, for sure. The science seems to suggest overwhelmingly the need for walkable cities and communal living. Suburbs and car-reliant cities do not provide that.
 
Its a complicated subject, for sure. The science seems to suggest overwhelmingly the need for walkable cities and communal living. Suburbs and car-reliant cities do not provide that.

Look at the word "need" in your answer. How can there be a need if it isn't what I want or what Texans want? Need means required because it is essential or very important. Why is it important or essential? Unlike some places, Texas has no shortage of land. I don't like communes, I reject "communal living". I certainly don't need something that I have no desire for.
 
Look at the word "need" in your answer. How can there be a need if it isn't what I want or what Texans want? Need means required because it is essential or very important. Why is it important or essential? Unlike some places, Texas has no shortage of land. I don't like communes, I reject "communal living". I certainly don't need something that I have no desire for.
Sorry man. A lot of people are moving to the city. A lot of American cities aren't well designed.
 
Look at the word "need" in your answer. How can there be a need if it isn't what I want or what Texans want? Need means required because it is essential or very important. Why is it important or essential? Unlike some places, Texas has no shortage of land. I don't like communes, I reject "communal living". I certainly don't need something that I have no desire for.
It's what the cities themselves need, in order to avoid things like horrendous traffic, which is exactly the problem Austin got itself into by not properly planning for growth.
 
I'm still trying to figure out exactly where this is. Does anyone have an address?
 
It's what the cities themselves need, in order to avoid things like horrendous traffic, which is exactly the problem Austin got itself into by not properly planning for growth.
The massive amount of suburban sprawl feeding into a couple major thoroughfares is horrible design. Couple that with the fact that more and more are moving farther and farther out, and you have a massive issue. And then you have to accommodate all those parked cars so you take usuable livable space and turn it into parking lots, and the problem compounds.
 
It looks like the site is located ~2miles South of Toll Road 45 on W Parmer Lane at the Dallas Street intersection on the E Side of W Parmer Lane (also known as FM 734).
 
It's what the cities themselves need, in order to avoid things like horrendous traffic, which is exactly the problem Austin got itself into by not properly planning for growth.

If you don't like horrendous traffic build adequate roads. Austin has no decent east-west road to get traffic from i-35 to Mopac. Or give us mass transit to the places we really want to go to like the airport. Making us live in walking communes isn't the only way to avoid traffic problems.
 
If you don't like horrendous traffic build adequate roads. Austin has no decent east-west road to get traffic from i-35 to Mopac. Or give us mass transit to the places we really want to go to like the airport. Making us live in walking communes isn't the only way to avoid traffic problems.
There is a 1 to 1 ratio of increased road capacity and drivers
 
I commute roughly 1.5 hours a day. It’s really not that big of a deal. Ultimately it’s my choice.
 
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If the newly hired Apple employees don't like traffic, they can live in one of many subdivisions along Parmer and have an easy commute to work.

Then, they can go to the Domain for fun and entertainment during the week. If they want to hike around town lake or take in downtown, just wait till Sunday.

As far as the rest of you fighting traffic, don't worry: the driverless cars are going to fix all that.
 
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I think it’s ok to be up north because likely many of the employees will live up there. Instead of one big downtown/population cluster, north Austin will be a second downtown. I’m sure traffic will be bad around Parmer, but likely no worse than if they placed it downtown or near Oracle.
 
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While I don't mind Amazon, the circus games they played were not cool. Even if it wasn't for the circus, the fact that they were bringing in way more jobs up front and then growing it much larger was my concern with them. This is a much more reasonable number to bring in and should not be a major issue. Being that it is not downtown, it will not cause many issues along 35 or MoPark. Parmer will definitely feel the heat, but there are ways around that area. Not to mention there are some plans in place for growth.

Plus Apple is a good company. While I use Android for my mobile, due to personal preferences, I use a Macbook for my work laptop (along with Linux and a Windows system).
 
It good news. It's a great company bringing jobs to Austin. If you can't deal with traffic, you probably shouldn't live in a large city. I'm sure a lot of workers will work from home, at least part of the time.
The jobs will mainly be filled by people not from Austin, so not really all that thrilled.
 
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The People’s Republic of Travis County is growing .......
 
The massive amount of suburban sprawl feeding into a couple major thoroughfares is horrible design. Couple that with the fact that more and more are moving farther and farther out, and you have a massive issue. And then you have to accommodate all those parked cars so you take usuable livable space and turn it into parking lots, and the problem compounds.
If a large number of people don’t want to live in the middle of a city and prefer to live in suburbs or out in the country, then that’s their choice.
 
The jobs will mainly be filled by people not from Austin, so not really all that thrilled.
How could you possibly “know” that. I’m sure that one of the factors in picking Austin was the availability of talent to be able to make local hires. I would venture to guess that when they are fully staffed, the majority, vast majority, will be with locals.
 
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I wonder where the specific location will be if it’s less than a mile from their current complex. I’m guessing a portion of the Robinson Ranch?

Yes, they will be on part of the Robinson Ranch. That was one of the properties floated to Amazon. It's not a coincidence on the timing of the Apple announcement.

I would much rather have Apple expand here that bringing n Amazon. Bezos's act got old and the whole circus was just that.
 
How could you possibly “know” that. I’m sure that one of the factors in picking Austin was the availability of talent to be able to make local hires. I would venture to guess that when they are fully staffed, the majority, vast majority, will be with locals.

Actually, it will be closer to 50/50 which has been their ratio of other technical hires in Austin and for the technical positions they hire locally most of those positions will be backfilled from people relocating to Austin - there is no surplus of available technical talent in Austin.

Currently, the technical unemployment rate in Austin is around 1.5%. I am in the technical recruiting business in Austin and we are consistently relocating people to Austin to fill our clients' roles. It's fairly easy to get people to want to move to Austin nowadays.

For Apple, even with relo costs, it's still significantly less expensive to build a technical campus here in Austin that in California.
 
Actually, it will be closer to 50/50 which has been their ratio of other technical hires in Austin and for the technical positions they hire locally most of those positions will be backfilled from people relocating to Austin - there is no surplus of available technical talent in Austin.

Currently, the technical unemployment rate in Austin is around 1.5%. I am in the technical recruiting business in Austin and we are consistently relocating people to Austin to fill our clients' roles. It's fairly easy to get people to want to move to Austin nowadays.

For Apple, even with relo costs, it's still significantly less expensive to build a technical campus here in Austin that in California.
These aren’t all technical positions.