Five NIL Nuggets of the Day (2/20)
In an attempt to stay tapped into all things NIL, I've sorted through and gathered seven interesting NIL-centered news items today, the title of each section will redirect you to the initial article, as I did not translate all of the columns into this page. Just the best cliff notes.
Cheers,
Ohio State, Missouri, Montana, Colorado, and Arizona State are where the conversations start tonight!
1. Ohio State Linebacker C.J. Hicks teams up with Tylenol after CFP Championship win.
Ohio State linebacker C.J. Hicks, a College Football Playoff Champion and former five-star recruit, has teamed up with Tylenol and Postgame to emphasize the importance of resilience and recovery in peak performance. As a College Football Playoff Champion, Hicks His partnership with Tylenol highlights toughness on the field while recognizing the necessity of rest and recovery off it.
This collaboration showcases the evolving intersection of sports and wellness, making Hicks the perfect ambassador for Tylenol.
Cody's Thoughts: Here is one you just don't see every day... a Collegiate Athlete partnering up with a Medication.. wow!
Why did Gates make the request?
“We need that money to go to NIL,” Gates told reporters postgame. “We don’t need to be getting fines out there.”
As good a reason as any, especially with revenue sharing seemingly coming through the courts in April and the millions of dollars that is likely going to cost universities who wish to compete at the highest level of college athletics.
Had Missouri fans rushed the floor after beating Alabama, MU would have incurred a $500,000 fine, which would have taken the basketball team’s fines to $750,000 for the season.
Under relatively new conference regulations(SEC), first-time field- or court-storm offenses incur a $100,000 fine. Second offenses yield a $250,000 fine. Third offenses and every occurrence thereafter cost $500,000.
If fans storm the field or court against an in-conference opponent, then the fine goes directly to the opposing institution. If the storming happens against an out-of-conference opponent, the money goes to the SEC’s postgraduate scholarship fund.
Each team was given a clean slate in 2023. Since then, Mizzou has had to put money into that fund twice in the past two years. First, after Missouri football beat Kansas State in September 2023. Second, and most recently, after Gates’ Tigers beat Kansas in the Border War in December of this season.
Cody's Thoughts: Reminder Texas fans... you are too in the SEC and these rules apply.. protect thou assets, keep the Texas pocketbooks full.
A bill moving through the Montana legislature would permit colleges or universities in the state to compensate student-athletes for use of their name, image or likeness.
Senate Bill No. 271, which was introduced by Sen. Ellie Boldman, D-Missoula, passed the second reading of the Montana Senate 40-10 on Tuesday and the third reading 39-10 on Wednesday. It will now move to the House.
SB 271 would remove that exclusion and strike from the Montana Code: "A postsecondary institution or an athletic association, conference, or organization with authority over intercollegiate sports may not provide to a prospective or current student-athlete compensation for use of the student-athlete's name, image, or likeness."
NIL has also trickled down to the high school level. The Montana High School Association earlier this year passed a bylaw that permits student-athletes to profit off their name, image and likeness, as long as they do not use school gear or property.
Cody's Thoughts: Not a massive nugget here, but due-process I guess, this needs to happen in every state for teams to be able to pay player directly. Legally.
Texas Roadhouse in Tempe will be the site of a meet-and-greet that will also aid the school's NIL initiative. The event will take place from 3-8 p.m. on Tuesday. Part of the parking lot will be used as a sort of tailgate area with games such as cornhole set up.
For those who mention ASU football and have a meal, a portion of the sales will go toward the Sun Angel Collective. Players will sign autographs, with no purchase required.
Cody's Thoughts: Cool idea, seems like something that is much more manageable for an Arizona State, Northwestern, Texas Tech or Utah team than a Texas, Ohio State, Alabama or Georgia, especially with guys like Arch Manning and Colin Simmons on the team. Shoutout to Coach Dillingham, I think he will be a lifer at ASU and bring that team to consistent Top 15 conversations.
House Bill 1041 on student-athlete name, image and likeness (NIL) was adopted by the Colorado House of Representatives on Tuesday by a vote a 59-5.
Passage of House Bill 1041 would allow CU, Colorado State and other schools to provide NIL compensation for student-athletes. Under current Colorado law, schools and athletic associations are not allowed to pay student-athletes directly.
Once the House vs. NCAA settlement is approved, NCAA schools that opt in may distribute up to about $20 million during the 2025-26 school year to their student-athletes through revenue sharing. The Big 12 Conference has mandated that all of its schools, including CU, opt in to the settlement.
In order to comply with the House settlement, CU and other in-state NCAA institutions need House Bill 1041 to become a law and it is now well on its way. As of Wednesday, the bill has not been scheduled for the Senate, but Smith is hopeful it will move quickly.
At least eight states have adopted open records exceptions for student-athlete NIL agreements and Smith said, “I think Colorado is going to be more transparent than other states that have a similar provision in their law by reporting not only just the total amount of NIL paid, but by sport, and then by gender.”
Cody's Thoughts: Much like the Montana note above, these are just checking the boxes in the process with April 7th approaching fast. It is cool to note that 8 states have officially adopted said bill. 42 to go.
In an attempt to stay tapped into all things NIL, I've sorted through and gathered seven interesting NIL-centered news items today, the title of each section will redirect you to the initial article, as I did not translate all of the columns into this page. Just the best cliff notes.
Cheers,
Ohio State, Missouri, Montana, Colorado, and Arizona State are where the conversations start tonight!
1. Ohio State Linebacker C.J. Hicks teams up with Tylenol after CFP Championship win.
Ohio State linebacker C.J. Hicks, a College Football Playoff Champion and former five-star recruit, has teamed up with Tylenol and Postgame to emphasize the importance of resilience and recovery in peak performance. As a College Football Playoff Champion, Hicks His partnership with Tylenol highlights toughness on the field while recognizing the necessity of rest and recovery off it.
This collaboration showcases the evolving intersection of sports and wellness, making Hicks the perfect ambassador for Tylenol.
Cody's Thoughts: Here is one you just don't see every day... a Collegiate Athlete partnering up with a Medication.. wow!
2. Here’s why Missouri basketball coach Dennis Gates grabbed arena microphone during Alabama win
Why did Gates make the request?
“We need that money to go to NIL,” Gates told reporters postgame. “We don’t need to be getting fines out there.”
As good a reason as any, especially with revenue sharing seemingly coming through the courts in April and the millions of dollars that is likely going to cost universities who wish to compete at the highest level of college athletics.
Had Missouri fans rushed the floor after beating Alabama, MU would have incurred a $500,000 fine, which would have taken the basketball team’s fines to $750,000 for the season.
Under relatively new conference regulations(SEC), first-time field- or court-storm offenses incur a $100,000 fine. Second offenses yield a $250,000 fine. Third offenses and every occurrence thereafter cost $500,000.
If fans storm the field or court against an in-conference opponent, then the fine goes directly to the opposing institution. If the storming happens against an out-of-conference opponent, the money goes to the SEC’s postgraduate scholarship fund.
Each team was given a clean slate in 2023. Since then, Mizzou has had to put money into that fund twice in the past two years. First, after Missouri football beat Kansas State in September 2023. Second, and most recently, after Gates’ Tigers beat Kansas in the Border War in December of this season.
Cody's Thoughts: Reminder Texas fans... you are too in the SEC and these rules apply.. protect thou assets, keep the Texas pocketbooks full.
3. Bill that would allow colleges to compensate student-athletes for NIL moving through Montana legislature
A bill moving through the Montana legislature would permit colleges or universities in the state to compensate student-athletes for use of their name, image or likeness.
Senate Bill No. 271, which was introduced by Sen. Ellie Boldman, D-Missoula, passed the second reading of the Montana Senate 40-10 on Tuesday and the third reading 39-10 on Wednesday. It will now move to the House.
SB 271 would remove that exclusion and strike from the Montana Code: "A postsecondary institution or an athletic association, conference, or organization with authority over intercollegiate sports may not provide to a prospective or current student-athlete compensation for use of the student-athlete's name, image, or likeness."
NIL has also trickled down to the high school level. The Montana High School Association earlier this year passed a bylaw that permits student-athletes to profit off their name, image and likeness, as long as they do not use school gear or property.
Cody's Thoughts: Not a massive nugget here, but due-process I guess, this needs to happen in every state for teams to be able to pay player directly. Legally.
4. Tempe restaurant to host Arizona State football fan gathering to benefit NIL program
Arizona State football fans appreciated the chance to interact with players as the team was making its run to a Big 12 championship. They are going to have another chance to do so next week.Texas Roadhouse in Tempe will be the site of a meet-and-greet that will also aid the school's NIL initiative. The event will take place from 3-8 p.m. on Tuesday. Part of the parking lot will be used as a sort of tailgate area with games such as cornhole set up.
For those who mention ASU football and have a meal, a portion of the sales will go toward the Sun Angel Collective. Players will sign autographs, with no purchase required.
Cody's Thoughts: Cool idea, seems like something that is much more manageable for an Arizona State, Northwestern, Texas Tech or Utah team than a Texas, Ohio State, Alabama or Georgia, especially with guys like Arch Manning and Colin Simmons on the team. Shoutout to Coach Dillingham, I think he will be a lifer at ASU and bring that team to consistent Top 15 conversations.
5. Colorado NIL bill to allow CU, other public universities, to pay student-athletes passes House vote
A bill that would allow the University of Colorado and other in-state institutions to provide financial compensation for student-athletes cleared another hurdle on Tuesday.House Bill 1041 on student-athlete name, image and likeness (NIL) was adopted by the Colorado House of Representatives on Tuesday by a vote a 59-5.
Passage of House Bill 1041 would allow CU, Colorado State and other schools to provide NIL compensation for student-athletes. Under current Colorado law, schools and athletic associations are not allowed to pay student-athletes directly.
Once the House vs. NCAA settlement is approved, NCAA schools that opt in may distribute up to about $20 million during the 2025-26 school year to their student-athletes through revenue sharing. The Big 12 Conference has mandated that all of its schools, including CU, opt in to the settlement.
In order to comply with the House settlement, CU and other in-state NCAA institutions need House Bill 1041 to become a law and it is now well on its way. As of Wednesday, the bill has not been scheduled for the Senate, but Smith is hopeful it will move quickly.
At least eight states have adopted open records exceptions for student-athlete NIL agreements and Smith said, “I think Colorado is going to be more transparent than other states that have a similar provision in their law by reporting not only just the total amount of NIL paid, but by sport, and then by gender.”
Cody's Thoughts: Much like the Montana note above, these are just checking the boxes in the process with April 7th approaching fast. It is cool to note that 8 states have officially adopted said bill. 42 to go.
