I keep seeing this argument made by aggy but no objective evidence. Somehow they have convinced themselves that Texas is having a hard time putting people in the seats and getting eyes on the television. Here is some objective evidence that speaks against this:
Texas ranked 7th overall in home game attendance at 97.7k per game, filling 97.5% of our stadium capacity. A&M ranked 6th with 99.8K, filling 97.1% of their stadium.
https://247sports.com/LongFormArtic...s-2018-Ohio-State-Michigan-Alabama-126388217/
Texas played in the 4th most watched regular season or conference champ game in the nation (Big 12 championship game). They played in the 5th most watched bowl game (behind CFP games and Rose Bowl). A&M drew 8 millions less viewers to rank 10th.
Through the course of the regular season Texas had ratings of:
UGA (sugar bowl) 13.3 Million viewers
Big 12 Champ 10.3
OU - 5.6
WVU 4.4
OK-St 3.5
USC 3.0
TCU 2.9
TTU 2.6
Baylor 1.8
MD 1.3
KU 1.2
K-state 1.0
Not listed for Tulsa or Iowa State (LHN is not neilsen rated)
Total - 50.9 million TV viewers over 12 games (4.25 million per game)
If you assume 1 million for both LHN games it is still 3.77 million per game.
Texas A&M TV ratings:
Bama 5.6 Million viewers
NC St (gator bowl) 5.1
Clemson 4.5
Aub 2.6
Kentucky 2.5
Miss St 2.2
Miss 2.1
Arkansas 1.6
UAB 0.7
Not Listed for NW State, LA Monroe, South Carolina or LSU (not on neilsen rated channels)
Total - 26.9 million TV viewers over 9 games (3 million per game)
The LSU game probably helps this average with the 7OTs, but the other 3 games probably drop it significantly. If you assume 5 million for LSU, 2 million for SC and 1 million for NW state and LA-Monroe you get 2.76 per game.
https://www.sportsmediawatch.com/college-football-tv-ratings/
We aren't even "back" yet and are still outpacing aggy in viewership by 1 million a game with only 2 thousand less butts in seats.