NBA Finals draws largest Game 1 audience share ever on ABC | NBA.com
Over 20% of viewers – including nearly half of 18-34 demographic – tuned in for Game 1 of the 2024 NBA Finals.
For anyone who thinks the NBA is struggling for viewers or interest…they are not.
The biggest number you see there is the share of the audience from 18-34…49.6%.
In today’s uber-fractured viewing universe, you get half of the demo that advertisers want? You are hitting it well. Its not NFL or CFP numbers but there is nothing else on TV they can match it.
What’s even crazier is that the Mavericks missed the bus to TD Garden, and they put up a pickup team from a local gym instead. Maybe if the actual Mavs show up we can have a long series and hold those numbers.
