Hey folks, I think we went too far and woke up the sleeping bear. We're probably f*cked now.
From
Baylorfans:
We need two campaigns and we need them now. Both are directed toward are relatively sizable alumni bases in Texas and around the country for that matter. I mean like double time. I own an agency that could do this and do it for free - my dime man! Need to know if you guys would help support it relative to getting the word out.
It would need to be a fan-driven campaign, not letting any of the knuckleheads at Baylor getting anywhere near it. Not the feckless, hair-sprayed vacation bible school volunteer BOR types, not the marketing group that is responsive for creating the literal grave-like atmosphere at most basketball games, not the esoteric "I'm on a Mission" billboards, not Baylor Nation. NONE of them. In the world of big league anything, we often roll out elementary school bake sale level effort and programs.
Both campaigns would be built via social media (facebook, Instagram, periscope, twitter, etc.). I am thinking one positive and one aggressively negative as follows:
- The first is a simple commitment campaign to our 150,000 alumni and friends explaining the crossroads that the 2016 football season (right or wrong) represents to their diploma, to their kid's diploma, etc.
The commitment is to sell out EVERY home game and to fill the river with boats. I don't care if they are kayaks, SUP boards, boats - it can be a damn inflatable raft from Walgreens. Does not matter,
we need to create the visual of being the place to be this fall. We need an energy level there no matter what the outcome of the game. It is the one thing we can do to shut down the detractors faster than any other move short of an incredible hire. It needs to be a call to arms.
- The second campaign is more aggressively negative.
We need to rally the same alumni base including friends and family to build a boycott list of Texas businesses (media mainly but any overtly UT related businesses, TCU related businesses, etc.) that have openly traded off the rape victims in an effort to prop up their own schools. There is a big difference in challenging Baylor to be open about our very serious problems and how they are going to fix them. It is another thing all together to sucker punch a conference member when they are down only to prop up your own sad fan bases. For example, every year,
I probably buy four to five issues of Texas Monthly. I run a business that advertises in media vehicles including TM. Starting tomorrow, I will write them a letter canceling my personal and business subscription and saying NEVER again. Not as a reader, not as an advertiser. The media is a business and businesses chase money. Always have and always will. We need to hurt them in their pocketbook. We need to channel our anger in defense of our school. Politicians are the same way.
In Texas, if 100,000 folks, no matter what party you follow, agreed to vote and pressure their representatives on ONE TOPIC, Baylor, it would break their backs. A candidate for senate would attend a meeting to stand in front of 1,000 folks, can you imagine if we organized like our literal life depended on it. We would OWN them.
I am pissed and determined. Every time I have ever found myself here, good things happen in my life because I get laser focused. Let's outwork the dicks in the local media.