Well, I also watch CNBC. An NFL rep said that something absurd (17 of top 20) of the top watched shows were NFL games. Maybe it is because people still want to watch NFL games live- ditto for other sports.
Elsewhere we are in a golden age of quality programming. the networks and Google (YouTubeTV), Apple (TV+) and Amazon (Prime) are putting out high quality shows that are better than most movies you can see in theaters. They are after your eyeballs. Because a viewer's attention is the most valuable commodity these days. And with the money that Apple, Google and Amazon make in their core business, the cost of entertainment programming is a drop in the bucket.
But as for network TV? Yeah it is dying a slow death. There is only so much market for Bachelor and its spinoffs.